Thru its Brand-new Hospital Identity (HI), SNUH is Ever More Aspiring to be a Global-Leading Hospital!
Thru its Brand-new Hospital Identity (HI), SNUH is Ever More Aspiring to be a Global-Leading Hospital!
- A brand image reflecting today’s healthcare environment
- Showing excellence in education and research to deliver the most competitive, state-of-the-art medical service
- Transforming SHUH healthcare system (SNU Main Hospital, SNU Bundang Hospital, SMG-SNU Boramae Medical Center, and SNUH Healthcare System Gangnam Center) into that of a single, unified identity
SNUH has majorly renovated its hospital identity (HI) to create a brand image that illustrates the current global healthcare system. The HI also tries to show changes our hospital’s medical environment is about to go through. Celebration on birth of the new HI was held in Aug. 4th at Daehan Hospital. At the main and rear entrances of SNUH, other events took place to show the public new symbolic artworks representing the new HI.
Around 50 people, most of whom are holding a position as head of an institution affiliated with SNUH, were present during the celebration and other events. Some of the invited guests who came on this day include: Dr. Jung-Gi Im (Dean of SNU College of Medicine), Dr. Choi Soon-Chul (Dean of School of Dentistry SNU), Dr. Insook Lee (Dean of College of Nursing SNU), and Dr. Myung-Jin Kim (President of SNU Dental Hospital).
With a new brand image that represents a unified healthcare system, SNUH has been working on the novel HI for over a year to promote communication among healthcare institutions worldwide. A more active communication enables other institutions to recognize SNUH as a professional in medical service.
The new HI is in wordmark initials to symbolize its abilities to compete and communicate on an international scale. The logo contains the initials SNU (Seoul National University) with the school’s mark, reflecting the academic environment as well as the hospital’s educational, research, and medical approach to the world.
The blue color used in the HI represents credibility and power, which try to emphasize SNUH’s reputation as being the best. Meanwhile, the sky-blue color demonstrates our hospital’s intentions to provide the most advanced patient care service.
Through various opinions and ideas regarding the HI, SNUH was able to finally come up with a creative logo. Staffs from SMG-SNU Boramae Medical Center, SNU Bundang Hospital, and SNUH Healthcare Gangnam Center have given a lot of effort in producing a creative HI. Professionals in brand image and examples from overseas institutions have been of great support in creating the HI.
All four hospitals will apply the new HI on every format, uniform, linen, transportation, and products for PR. President & CEO, Hee-Won Jung, says that “The new HI will be used in and out of the SNUH to communicate with the world about our contribution towards making a creative and future-oriented image.” He continued that “SNUH will be at the top of various renowned institutions worldwide.”
At the main and rear entrances of the hospital, the dark, gray wall beside the HI reflects history and honor for being Korea’s first national hospital. The golden side represents our vision of providing high-quality patient care to people worldwide.